Dominate Search Engines

Make Sure Your Customers Can Find You

Search engines try to deliver the best results based on the searcher’s needs. Over time, the types of methods and algorithms Google and others use are optimized for improvement. Following and staying up to date on known search engine best practices is key for online success. For example, can Google crawl your site and display your content on mobile devices? If not, you could be penalized by the top search engines who will push your site further back in search results or worse, never show them at all. In business terms, this means that the website is actually lowering your revenue ceiling or hindering your growth potential.

SEO best practices are ever changing and need to be monitored over time. Ignoring them will undoubtedly lead to poor search rankings. At InteractOne, we start with three main focus areas to monitor and optimize our client’s SEO.

The Basics

We make sure your site is following SEO best practices including ensuring your website is accessible and crawlable, mobile-friendly, and well organized for a good user experience.

Content, Content, Content

Search engines are continuously getting better at semantics – reading for context and meaning – and observing how people use your site. They reward freshly and continuously updated, relevant content with a higher page rank. So, in addition to optimizing catalog content and product descriptions, images, and video, it is vital to your SEO success to create link-worthy, shareable content. We will work to make sure your content is relevant to your industry, provides value and improves your customer experience. The goal of a successful content strategy is to create content that provides value to site visitors in a form they will engage with, and distribute it through channels your prospects and customers will be most likely to see. A creative content strategy takes planning, development, and management to consistently generate quality content your target audience will find useful and want to share. InteractOne provides professional direction for your content strategy by either writing copy for you or editing your content into useful landing pages, catalog descriptions, and blog articles.

Analytics

Data drives all of our initiatives. We continuously monitor your analytics and perform periodic detailed reporting to track results in order to maximize your return on investment (ROI). Continued tracking of your online marketing tactics – based on your unique goals and Key Performance Indicators (KPIs) are essential to their viability. We provide critical course adjustments to ensure program optimization. In addition, we utilize the best tools possible to ensure your SEO investment pays dividends with higher rankings and increased high-quality site traffic.