All new and existing web shops should consider delivering their services as a Progressive Web App
60% of all current traffic is now coming from mobile devices. Which means that it is more crucial than ever that merchants provide the most seamless and enjoyable of mobile experiences. While a downloadable app is ideal for some businesses, a PWA may be a better fit for many.
A Progressive Web App (PWAs) is a website made to look and feel more like an app. Users will browse a PWA just like they normally would, on their browser, with a URL, but the experience they receive is one more akin to an app. PWA’s give the customer the full app experience and usability straight from a mobile browser, all without having to download and install the app itself. Some of the most popular and effective PWA’s currently in use are Starbucks and Uber.
Why does your site need a PWA?
- Better user experience
- Can increase conversion rate and overall revenue
- Less costly to development and maintain than an app
Want to learn more about PWAS and how they can directly increase your mobile conversions?
Fill out the form below and a member of our development team will be in touch.
PWA stats merchants need to know
60% of all current traffic is now coming from mobile devices but Mobile only accounts for only 16% of total conversion.
Google reports that when an ecommerce store switches to a Progressive Web App, they generally witness a 20% boost in overall revenue
Additional links and resources
Learn how to power your PWAs with the Payment Request API in our blog.
PWAs are the future of mobile eCommerce. Check out our ‘What’s Next for Tech‘ guide to learn more.
ScandiPWA was the first PWA theme developed specifically for Magneto.
Click here to speak to a member of our development team about how a custom PWA can improve your eCommerce site.
Magento and BigCommerce currently offer PWA extensions/apps designed to deliver a next generation shopping experience to an increasingly mobile, world wide customer base.