Your email marketing strategy needs to focus on building customer loyalty, increasing your conversion opportunities, boosting customer acquisition and raising brand awareness. With so many vital requirements for your email marketing requirements, it’s important to take time to investigate which email platform not only connects best to your eCommerce store, but which ones are uniquely equipped to handle your needs. In this blog we’re going to take a deeper dive and explore our recommended solutions for email marketing.
Emarsys
Emarsys is an innovative, plug-and-play marketing platform that virtually eliminates the need for IT overhead and allows for a seamless flow of data between your eCommerce site and the Emarsys platform. This support allows for your Magento data to automatically be put to work creating automated, multi-channel campaigns with trigger responses based on a wide range of customer actions and data metrics.
Benefits
Reduce data management tasks:
Merchants are empowered to manage all their marketing activities from a single platform by unifying shop data with Emersys’ campaign data. This will give merchants a better understanding of their customers and allow them to create more engaging omni-channel campaigns.
Natively triggered mapped events & Intelligent personalization
With Emarsys, the extension’s data collection scripts allow for merchants to monitor every customer interaction with your Magento site to gain a more complete understanding of your customer’s habits over time. Customer’s activities will also trigger external events such as transactional emails or an automated omnichannel campaign. By mapping the interactions customers have with your site, merchants are empowered to connect with them with context-sensitive content and create offers that are truly personalized. This will help you remain top-of-mind for your customers and increase conversions.
Listrak
Listrack for Magento offers a solid range of customizable options, designed to broaden the effectiveness of your marketing campaigns. Listrak is able to work beyond your eCommerce site and become fully integrated with your mobile and social channels. It is through this omnichannel connection that Listrak’s robust reporting tool is able to give merchants a wider range of customer data, enabling merchants to produce highly personalized, seamless marketing campaigns that engage buyers across a multitude of touchpoints.
Listrak may be one of the pricier email marketing solutions on the market but it is also much more feature rich and most email marketing tools alone. Listrak is ideal for larger businesses who want to consolidate their marketing channels on to one platform.
Benefits
All-in-one data location
Listrak provides merchants with an all-in-one data portal that pulls from multiple customer and campaign data sources, including social channels.
Automated Recurring & Lifecycle Messages
Automated timed messages are sent to past customers to re-engage them with your store and encourage continued buying. These automated messages can be created from a single template, from which personalized messages are inserted before distribution.
Integrated Product Reminders
Shares targeted content across all consumer channels to connect with customers via product alerts and recommendations via website, social, mobile, and email marketing. These reminders can be based on a customer’s left pages, or an abandoned shopping cart purchase, with a timed personalized message to remind them of their last interaction with your webstore.
Back in Stock and Inventory Alerts
With Listrack you can automatically reach out to customers when the product they desire is now back in stock and available. Listrak will sync up the customer’s profile with the product and send personalized emails if the product is delayed or discontinued.
Bronto
The Bronto Marketing Platform is another drag-and-drop cloud-based email marketing automation software. Bronto was designed to compile all customer data in one place, allowing merchants to create customized campaigns and send targeted messages through multiple channels, such as email, mobile or social media. The Bronto dashboard provides insights that enable simple monitoring and outreach towards customers in all stages of the selling lifecycle, from acquisition to conversion. The Bronto Marketing Platform is intended for mid-size to-large, multichannel retailers due to its ability to control multiple storefronts from the same account & dashboard. The Bronto email app also easily integrates with Bronto’s pop-up and coupon manager apps to provide even more advanced customization options.
Benefits
RFM Metrics & Importing Information
Recency, Frequency, and Monetary-Value metrics regarding purchase history are used to identify target groups within your customer list. This, along with the ability to import past purchase information, with entire order history and product details, provides in-depth customer information perfect for creating effective marketing campaigns.
Support for Multiple Stores
Bronto allows you to adjust the map data and configuration settings between each webstore you manage, all from the same account dashboard.
Automated messaging
Bronto will allow merchants to automate the distribution of a wide range of messages, based on each unique customer’s current spot in the life cycle. These include: cart abandonment messages, coupon codes, product recommendations and wish list reminders.
Mailchimp
Mailchimp is one of the most popular email marketing solutions on the market today. It’s another drag-and-drop platform that makes it easy to design and distribute emails, giving merchants complete control over subscriber profiles & campaigns. Mailchimp also boasts an impressive native analytics and reporting feature that is ideal for merchants who want to generate ‘ad hoc’ reports.
Benefits
Segmentation & Automation
When it comes to marketing automation, MailChimp can automatically segment customers based on conditions, including; purchase history, sign-up date, demographic information and much more. Allowing merchants to target and manage customer groups based on a wide range of factors. With these segments created, merchants can then begin targeting segments with specialized messaging and an automated workflow. For example, Mailchimp can be used to re-engage dormant subscribers or lapsed customers by creating a win-back email series using custom triggers that meet the unique needs of their business.
Personalized Recommendations & Messaging
The automization of Mailchimp extends to the individual personalization of its messages too. Merchants are able to generate unique email messages with product recommendations, based on each customer’s previous purchases and pages visited. Email autoresponders can also be triggered by special events such as a customer’s birthday, lack of activity over time, recommendations after purchases, abandoned cart reminders, and more.
DotDigital
DotDigital (formerly dotmailer) Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. This extension enables a seamless integration between your M2 store and your dotdigital Engagement Cloud account. Engagement Cloud for Magento ensures your subscribers stay in sync, and your key customer/retail data is available in Engagement Cloud to empower your email marketing.
Benefits
Marketing Automation
DotDigital’s Omnichannel automation empowers merchants to connect with visitors and customers over a wide range of channels, including Email, SMS, social re-targeting, Google ads, push notifications and web chat. Through these messages merchants can reconnect with visitors and customers to revisit abandoned carts and campaigns. Welcome, post purchase and birthday messages are just a sample of the automated marketing pieces that can be programmed to connect with clients, leaving merchants free to direct their energies elsewhere.
Commerce Intelligence
RFM-Modeling within DotDigital creates commerce personas for website guests and then empowers merchants to ‘watch’ how contacts move through the customer lifecycle. This way, you can track your most important metrics with customers and crosssell and upsell with best sellers, highlight ‘most viewed’ as well as also-bought product recommendations.
Klaviyo
Klaviyo’s is a favorite amongst the developers and solution specialists at InteractOne. Its power lies in its segmentation and targeting. Klaviyo’s web-tracking system uses specific browsing behavior to segment visitors so they receive tailored ad campaigns and emails based on their on-site activity. Klaviyo will help you identify the visitors to your site: who looked but didn’t buy, who is a frequent visitor, who hasn’t visited recently, who left their cart full without purchasing, etc. Then, you can implement a campaign designed around the visitors’ site-specific actions.
Benefits
Automation
Klaviyo’s automation and interface are pleasant and easy to use. This tool makes setup enjoyable while driving improved results. Automate prospect and customer communications using customer lifetime value, lifecycle stage, and other metrics to make messaging relevant and timely.
One Click Integration
Klaviyo was designed to virtually eliminate the need for traditional marketing tools such as spreadsheets. The software was designed to seamlessly integrate with your existing tools and pulls data from Salesforce, Magento and Shopify. It also offers an Open API, allowing merchants to build custom integrations.
Ease of Use
Klaviyo is built from the ground up to be easy to use. The solution comes with a WYSIWYG editor that enables you to create compelling emails without a struggle. Also, there are multiple responsive email templates that are optimized for all types of devices including mobile devices.
If you would like to discuss your customer and prospect emailing requirements, we would be happy to help you choose the correct platform for your needs. Just drop us a line.
