Apparel webstores do not have the same access to real-life customers nor a physical store location, like brick and mortar retailers. They do not have signs, flyers or physical people or clothing for customers to see. Everything is virtual. With a virtual store, you have to be a little more creative with your advertising. Here are the best places to advertise your apparel webstore.
Email
For most merchants this will be the first place you advertise your apparel store. You already have your customer contact info, so you don’t have “media” costs. In an email, you can include your products, promotions, company updates and any other relevant information.
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Social Media
Consumers spend about 2 hours and 24 minutes per day on social media with Facebook and Instagram being the top two platforms. Customers like seeing how garments look on people before purchasing. Facebook and Instagram target ads based on location, interests, recent searches and more. So Social Media is an increasingly effective way to reach your target market. You can also have many types of ads on both — display ads, video ads, lead ads, etc. You can also advertise on Pinterest with its new Shoppable pins.
Google Shoppable Ads
Similar to Adwords, but shows more information than just copy. Customers can also see the price and an image of the product. This ad format also allows brands to highlight multiple products on a single ad unit that will appear at the top of Google Images. Perfect for showing a collection or complete outfit.
Paid Advertising
Many apparel companies utilize paid advertising like Ad Words and display ads for many websites. For Adwords your company will want to use profitable keywords and create great text ads. Display ads (aka banner ads) that are shown on many different websites and social media are effective for growing brand awareness.
Live/Virtual Events
Advertising for your apparel webstore doesn’t just end on the internet. You can also advertise at live or virtual events. You can set up an in-person/virtual booth at different events that fall under your niche (beauty, sports, medical, religion, etc.) At your booth, you can have business cards, displays, catalogs, and even merchandise ready to be sold. Great opportunity to have a sheet to collect potential customers information like name, email and phone number.
Complementary Brands
Your apparel webstore can create a partnership with complementary brands like beauty and sports to cross-promote. Find a company with a similar audience and products that pair well with apparel and accessory items.
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