If you’ve reached the limit of your current eCommerce platform then it’s time to upgrade to a system that is capable of handling your current needs as well as your long term goals. Your next platform is a major commitment and one that will require the investment of your resources and time. And while you may be ready to graduate to another platform there are some key questions you must first answer.
Shopify
Shopify is the easiest platform for users to get a store up and running on in no time at all and with little technical know-how. Shopify is based off of a tiered pricing format, meaning that you can start off small and quickly expand when the need arises. In this segment we will be discussing the companies that use Shopify as well as some of the features that, depending on your needs, make it great.
Mobile Optimization and Responsiveness
Shopify is optimized for mobile and allows your customers to experience a complete shopping experience directly from their hand-held device. Shopify was one of the first eCommerce platforms to fully integrate mobile, meaning their mobile support is tried and tested and ready for your online store. This is vital because the number of mobile shoppers increases by the day and the responsiveness of your site will play a huge role in its ability to convert. The website themes that Shopify offers are mobile responsive. Shopify also offers iPhone and Android apps that can be used to manage your own store from your fingertips.
Ease of Use
If you would describe yourself as ’non technical’ then Shopify might be the best fit for you. Shopify’s platform is one that is much more of a ‘drag and drop’ interface, similar to what you would experience building a website in Squarespace or Wix. This user-friendly functionality makes it easier for you to build and customize your store if you or your team lack programming experience and/or you have a do-it-yourself identity. Shopify also features a robust App Store, where plugins can be purchased and installed with ease, extending the functionality of your site. Think the iTunes App Store but for eCommerce. The platform allows for website customization as these apps can be easily integrated. This means that merchants can easily add extra features and functionalities to their store and enhance its value, offerings and increase the overall user experience. If you’re currently limited with the amount of resources and man-hours you can dedicate to your eCommerce site, then a move to Shopify might be what’s best for you in the long run.
Storefront design
The basic tier of Shopify comes with more than 25 free storefront template designs with additional templates available for purchase. There is a built-in blog template but the platform also fully integrates with WordPress, allowing you to blog on the platform of your preference. The available storefront templates make it easy to get your site started and all templates can be modified, relatively easily, to your liking. There is also a large community of third-party developers available on Shopify’s website that you can tap into as well.
POS
One thing that’s unique about Shopify is that you can also use it as your in-store POS system by adding its Retail Package to your plan, making it a great choice for small businesses that have both online and brick-and-mortar stores.
Fully Hosted
By being a fully hosted site, Shopify allows merchants to not have to worry about finding their own web host, upgrading software or installing security updates. The technical elements and roadblocks that normally cause merchants to hesitate about running their own store are eliminated with Shopify. By being a globally-hosted platform, Shopify has created a reliable infrastructure along with optimized software and hardware. This also results in super-fast loading speeds and an improved user experience.
Customer Support
Shopify also offers 24/7 phone support, live chat and email options to all users experiencing problems. To provide some perspective, to get the same level of Shopify support for your Magento eCommerce site you would need to enlist the services of a certified Magento developer (just like the certified pros right here at InteractOne). With Shopify, experts are available for round-the-clock customer support to ensure your store is running as designed at all times.
Shopify Pricing Plans
Shopify offers basic plans ranging from $29 to $299 per month. They also have more expensive “enterprise” level plans for larger entities.
What companies use Shopify?
Budweiser, Bulletproof Sunday, Somewhere WaterAid, New York Times Shop, The Economist, Leesa Mattress, Penguin Books
Shopify Pros
- No design experience is needed.
- There is a consistent cost profile, month to month.
- Software patches are included in fees.
- It is easier to administer.
Shopify Cons
- Apps available for popular customizations like year, make, and model may require customization, which can get expensive, and development options are limited to the module developer.
- There are ongoing annual or monthly fees – whether or not you are making changes.
- You don’t own your own website.
- SAAS platforms do not support large catalogs (500K+ SKUs), and Enterprise-level versions can become very expensive compared to the base-level fees.
- Some desirable features, such as faceted navigation or additional product attributes, aren’t available out of the box.
Magento
Magento is currently in the middle of permanently shifting versions from Magento 1, which has been active and supported since 2008. But Magento 2 promises to maintain the same features that made Magento 1 so popular, while adding many new features as well. Magento 2 will still offer an Open Source (Community) version of M2 which will allow for custom extensions to be added to native features. The Magento 2 Commerce (Enterprise – paid/licensed) edition will continue on as well. Let’s explore some of the great features that made Magento so popular as well as some of its latest features as well.
Accessibility
Magento 2, both the Community and Enterprise versions, will allow for the management of three separate databases; products, orders, and checkout. This is being done to prevent data overload and reduce incidences of system failure. The result being increased data security, speed, and scalability. By separating these three databases, Magento 2 sites will give visitors a smoother, faster, and more accurate experience as well as improve the ability your certified Magento developer has to make refinements to the platform.
Company Accounts
For B2B online merchants there may be many individuals who need to have access to an individual account. Supervisors, buyers, accountants, and managers may all require individual access. With Magento 2, store administrators will have the ability to moderate accessibility to the account. Buyers will also have the ability to assign full access or limit the access of their team members.
Quick Order
Magento 2 features a new SKU quick order feature, which allows users to add an item directly to their cart by entering the SKU numbers rather than having to navigate the site manually to locate the item and then add it to their cart. This feature extends beyond an individual item as well. M2 allows users to upload a file containing all the matching SKU’s and their desired quantity directly to the platform. Thus, improving the speed and quality of the purchasing experience for those visitors with a long list of items.
Quotes & Price Negotiation
When it comes to dollar amount and in actual product volume, B2B orders are quite often much larger than B2C orders. This dynamic increases the likelihood that your business may need to negotiate or provide terms with a custom quote. Magento 2 will allow customers to request a quote from you, directly from the product page while also allowing the customer to submit their own price request. The administrator on the page then has the opportunity to refuse, accept, or continue negotiating the offer. If the offer is accepted, the customer then has the option to complete the purchase at the negotiated price directly from their cart, just like a normal purchase.
Requisition Lists
The wishlist feature on Magento 1 is pretty standard. It allows customers to move items back and forth between their wishlist and cart, while removing the item from the wishlist upon completing a purchase. With the new Requisition List in Magento 2, customers can set up lists of favorite items and recurring products that will be continually purchased. This streamlines the purchasing process for renewables and other frequently ordered items making it easier and faster.
Speed
The result of many of the aforementioned enhancements will be increased speed. M2 will optimize your webpages for a faster delivery with accelerated server response times, which will ultimately result in an increase in loading time between 30% and 50%. M2 users can also expect to see a 38% decrease in checkout time compared with M1. These improvements will also be extended to mobile as well with Magento 2’s responsive design structure. Magento 2 has the ability to handle 10 million views per hour, which is 50x the capacity of Magento 1. Magento 2 also can also handle more than 90,000 orders per hour, more than double the ability of Magento 1.
Support
Magento boasts an extensive library of user guides and their Magento Forum is famous for hosting a large database of educational, user generated content. The guides are easy to find, are usually simple and very comprehensive. Whatever your problem is, there is no doubt that another Magento user has experienced this same issue and has created a how-to for solving it. But while these user-generated guides are readily available, there is one major piece of support that Magento is lacking and that is customer support. There isn’t a phone number to call or an email address to reach out to if you want the guidance of a trained professional. There’s something reassuring about knowing that there’s a trained person you can reach out to with intimate knowledge about your platform.
Magento Pricing Plans
Magento Open Source is free to use, though you will need to choose and pay a site hosting provider. Magento Commerce edition has an annual license fee of $30,000 or more depending on your site’s revenue.
What companies use Magento?
Nike, Jaguar, Canon, Jack Daniels, HP
Magento Pros:
- The ongoing cost of ownership is higher than it would be on SaaS or auto-specific platforms so merchants who plan to achieve at least $2 to $3 million in sales may want to consider other paths.
- Concerns and costs go hand in hand with managing site security, hosting, and ownership of your website code.
BigCommerce
BigCommerce is a hosted SaaS solution for small to medium sized merchants who are still growing. It’s a feature-rich solution with built-in selling for third party marketing places like Amazon and eBay that is great for medium-sized and larger merchants. BigCommerce also offers educational resources to assist merchants. BigCommerce offers two levels of eCommerce solutions including BigCommerce and BigCommerce Enterprise.
Hosting
Like Shopify, BigCommerce takes care of hosting for its merchants. And since it is a Software as a Service (Saas) product, you don’t own the software, but pay a monthly fee to use it.
Training and Support
BigCommerce puts a ton of focus on helping you learn how to build a successful online store. They offer access to BigCommerce University; in-depth videos, how-to guides built right into your store’s dashboard. Also available is a setup wizard, an autoresponder email series at signup, and a consultant assigned to your account to answer any questions right off the bat.
Knowledge is power (and money), and BigCommerce puts a huge focus on it.
Customer Service
BigCommerce not only assigns you a dedicated “consultant,” they also have active forums, a huge learning knowledge-base, and support via Facebook, Twitter, chat, email, and phone. And this level of support is a huge pro for BigCommerce – especially in comparison to non-platform options or DIY options. If you go the build-it-yourself open source route (ie, building your eCommerce site with Magento), you and your team are going to be on your own to sort out any bugs or problems, unless you’re working with a trained developer. If you don’t have the development resources or talent and don’t want to spend your time actually dealing with a checkout page errors, then BigCommerce with their strong customer support is worth a look.
Abandoned Cart Saver
Another BigCommerce feature worth singling out for praise is its abandoned cart feature – it’s arguably one of the best out there. The tool allows you to create and automate up to three emails to site visitors who go part of the way through the buying process only to leave your store without completing a purchase. This has the potential to dramatically increase your revenue with little effort – other than the ‘one-off’ time investment in setting up the automated messages – being involved. Ultimately, if you are confident of receiving a large number of visits to your site, or are already experiencing high traffic levels, then purchasing the Pro or Enterprise plan featuring the abandoned cart saver makes a lot of sense.
Store Design
BigCommerce has recently released a new visual merchandising tool called Store Design that allows merchants to immediately see the effects of your edits. This new feature makes BigCommerce much more customizable. The product comes with a range of customizable templates to help you design your online store; you can use it to sell either physical or digital goods; and there are also some tools provided to help you market your store. BigCommerce has the best in-house features of any ecommerce builder. These provide a high level of quality and reduce the reliance you may have on third party apps. You effectively have everything you need right at your fingertips, and for no extra cost.
Product Types
BigCommerce is the only ecommerce builder on the market which lets you sell physical, digital, and service-based products without having to use an app. All of these sales types are already built into the editor. This means less hassle and less cost, because you don’t have to worry about using third party apps.
Payment Options
Unlike some other ecommerce builders, BigCommerce doesn’t lock you into its own payment gateway. It also doesn’t impose transaction fees on any of its plans. Instead, it lets you choose your own payment gateway without imposing any extra charges or transaction fees. There are over 65 integrated payment gateways to choose from. With one-click setup, mobile payments, and multiple currencies supported, BigCommerce does its best to get you paid fast. Payment providers include PayPal, Stripe, Square, Apple Pay and Amazon Pay.
Pricing Plans
Bigcommerce offers four month-to-month pricing plans, which are as follows:
Bigcommerce Standard: $29.95 per month
Bigcommerce Plus: $79.95 per month
Bigcommerce Pro: $249.95 per month
Bigcommerce Enterprise: pricing varies, depending on your business requirements. The Enterprise version includes marketing tools, real-time analytics, reporting, and 24/7 support.
What companies use BigCommerce?
Sony, Toyota, Ben & Jerry’s & Paul Mitchel
BigCommerce Pros:
- All-in-one solution
- Hosted platform
- User-friendly interface
- Comes with many out-of-the-box features
- Customizable with add-ons
BigCommerce Cons
- Lacks scalability and customization
- Has limited add-on availability
- Hosted platform has been subject to outage issues
- Security
Magento, BigCommerce, Shopify: Finding the right fit
Magento, BigCommerce, and Shopify all have their pros and cons. The critical decision is choosing a platform that you can live with, and perhaps as importantly, can afford. Magento is a market leader for a reason. It is scalable, customizable and ready for global eCommerce. Magento is typically an excellent option for medium to large businesses with high-volume stores that value customization. Although potentially pricey for small merchants, Magento is a smart investment for merchants with large inventories and whose growth is dependent on a flexible and powerful platform.
BigCommerce offers a strong option for mid-sized merchants who may need something more scalable than Shopify, but maybe not up for the robustness of Magento. BigCommerce provides all-inclusive pricing for hosting and support. However, some reports indicate that the support for BigCommerce isn’t as advanced as the Magento support community or of the Shopify customer service team. Mid-sized merchants on an upward trajectory could outgrow the platform and need to migrate to a more scalable platform.
Shopify provides real benefits for smaller companies with all-inclusive pricing for hosting, support and set up. Shopify is considered user-friendly and a smart choice for the busy or less tech-savvy merchant. However, some users report running into a “Shopify Ceiling” noting that the platform can be very limiting for growing merchants. Flourishing merchants could quickly outgrow the platform and need to migrate to a more scalable platform.
Shopify and BigCommerce take care of site hosting for merchants. These platforms target merchants who lack design experience and need an easy-to-use website builder. Smaller or niche merchants can find great success on these platforms.
If you would like to talk about your specific needs to determine which platform is right for you, please connect with us using our contact form.
