Magento 2.3.1: What’s New?

Magento 2.3.1: What’s New?

Magento 2.3.1

Like many people in the Magento community, we’ve been waiting for the release of Magento 2.3.1 since its arrival date was teased at the MagentoLive convention in Australia back in February. Now, that wait is up. Magento 2.3.1 was released on March 26 and includes merchant tool enhancements, infrastructure updates, performance boosts and more. This marks the first major incremental update to Magento version 2.3.x.

This release includes over 200 functional fixes to the core product, over 500 pull requests contributed by the community, and over 30 security enhancements, so unfortunately, we can’t discuss them all. We are going to highlight some of the most promising updates that Magento 2.3.1 has to offer, but if you’re searching for more detail or want information on a specific improvement, read the release notes here.

Here’s what’s new:

Page Builder

The new Page Builder functionality within Magento will allow merchants to customize web pages without writing HTML or CSS. Features will include:

  • Drag and drop content creation
  • Content block editors
  • Live previews and updates to your design
  • Form editors for data collection

See Page Builder User Guide and Page Builder Developer Documentation for more information. This feature is only available on Magento Commerce.

Inventory Management 1.1.0

The Magento Multi-Source Inventory (in short MSI) allows merchants to manage all inventory sources without any third-party extensions or platforms. In this update, multiple new features have been added after multiple requests from the Magento Community Hub. See Inventory Management Release Notes for more information about specific fixes, but see below for a few improvements.

  • Improved Support for Elasticsearch and Inventory Management. This community-developed feature means that all site searches now return correct products and quantities when Elasticsearch is used as the search engine. As of this release, this will be the default option from Magento 2.3 moving forward.
  • Distance Priority Source Selection algorithm (SSA) option. When enabling this algorithm, merchants can reduce fulfillment costs by shipping orders from the closest inventory locations. This option utilizes address geocoding through the Google Maps API to assess which delivery route is the shortest. See Manage source selection algorithms for more details.
  • Enhancements to mass inventory transfers. This process has been optimized to improve speed and reduce locking during transfers.

Merchants Have the Ability to Set Resizing and Compression Requirements

Previously, when merchants uploaded product images larger than 1920 x 1200, Magento automatically compressed and resized the image. With this update, merchants can set requirements for resizing and compression as well as target width and height and compression quality.

Updates to Bundled Extensions

This release of Magento includes extensions developed by third-party vendors like Amazon Pay, dotdigital Engagement Cloud, and Vertex. More specifically,

Amazon Pay:

  • Added multi-currency support for EU and U.K. merchants. See Use multi-currency for an introduction to using this new feature with Magento 2.x.

Dotdigital Engagement Cloud (formerly dotmailer):

  • Support for Marketing preferences has been added to the customer account dashboard area.
  • If enabled, the customer consent text in the customer’s account dashboard area is now displayed as the general subscription text.
  • The abandoned cart and automation process now benefits from a retry function if contacts are pending in dotdigital Engagement Cloud.

Vertex:

  • Added support for B2C VAT.
  • Added support for configurable logging.

Magento Shipping Updates

New features for Magento 2.3.1 include:

  • Shipment Cancellation: You can now cancel a shipment that has not yet been dispatched by accessing the shipment and clicking Cancel Shipment.
  • Portal Access via Magento: You can now access the Magento Shipping portal directly from Magento using the Magento Shipping credentials that are stored in your Magento instance.

Don’t Already Have Magento?

Updates like this one prove that Magento is constantly making strides and aiming to be the best platform out there. If you need more information on how it compares with Shopify and BigCommerce, check out this comparison guide. For additional questions or assistance with Magento, please contact us.

Magento for B2B eCommerce

Magento for B2B eCommerce

Magento B2B

Fact: 93% of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors. As trends change and eCommerce continues to grow, B2B customers now desire (better word: demand) a B2C shopping experience. Luckily for merchants, Magento has been hard at work creating the ideal platform for online B2B sales and have made massive updates to the platform in 2017 to stay ahead of coming advancements in the world of eCommerce.

Since its 2017 update, Magento has emerged as a fresh face and ideal candidate for B2B organizations looking to simplify their processes and work more effectively. For those still unsure of what Magento has to offer to B2B companies, we’ve compiled a list of just a few of the great features the platform offers.

The Benefits of Using Magento for B2B eCommerce

Designed to Drive Growth

Magento is chock-full of features that have been designed specifically to elevate B2B sales success. Streamlined workflows are already in place upon installation, meaning that administrators can effectively handle quote requests and pricing negotiation without a hitch. Users also have the option to create custom catalogs and price lists to send to specific clients and companies.

Additionally, you can integrate Magento with any ERP, CRM, or backend using extensive API’s and off-the-shelf extensions, and drive recurring revenue with frictionless ordering and reordering of common purchases.

The Stats

Without any sort of statistical analysis, it’s hard to tell what works and what doesn’t when it comes to B2B eCommerce. Luckily, Magento has publicized some eye-catching numbers that are sure to pique any B2B organization’s interest:

  • $101 billion in sales in digital commerce in 2016
  • 51 million consumers worldwide who purchased from Magento Merchants
  • 260,000 total merchants (and growing!)
  • 30% faster sales growth for merchants than any other platform

Corporate Account Management

With Magento, B2B companies gain access to a host of self-service account tools and some of those tools are ideal for organizations who sell to corporate accounts with numerous buyers. Magento merchants can submit requests for company accounts, arrange buyers within a hierarchy to match business structure, and designate super-users to manage a company’s account.

Beyond these features, companies have the freedom to map company profiles in order to meet a variety of needs. Whether a business wants to break up clients by teams, regions, or any other method, Magento can support those goals. Companies and buyers all have their own permissions and roles assigned to them in order to ensure that everybody has access to what they need (and nothing more).

Personalized Quoting

Countless B2B companies rely on quoting for a massive portion of their work. Thanks to Magento’s effort to configure their B2B functionality, B2B clients can request quotes from their cart and even from previous orders. Sellers have the option to offer quotes to everyone or set parameters based on things like purchase size, dollar thresholds, etc.

Merchants have the freedom to configure quotes any way they’d like. From expiration dates to comments, names, and adding or deleting products from a quote, Magento allows administrators the time they need to do the work that keeps a business running.

Encourages Speedier Purchases

Magento implements a variety of methods in order to drive clients to check out and make purchases quickly. B2B administrators have the option to enter SKUs that clients are interested in so that Magento can automatically notify customers when that inventory becomes available. Clients are also free to upload CSV files during their buying experience to make completing the order process quick.

Customers Can Pay on Credit

Previously, buyers could only complete transactions with Magento Merchants through PayPal or credit card payments. Following the Magento 2.2 update, though, clients are now free to utilize a payment on credit option if necessary. Merchants, of course, retain the ability to configure the credit options for their store and create purchasing conditions that work for them.

For merchants interested in offering credit payments to their clients, setting limits on who can pay on credit and when is easy. It’s also simple to adjust minimum and maximum order limits and restrictions for certain geographical areas.

If you’re interested in learning more about utilizing Magento for your B2B company, contact us today. We have extensive knowledge in the realm of B2B eCommerce and are eager to speak with you and address your concerns about implementation and growing your business effectively.

What is the Best eCommerce Platform for My Automotive Accessories Site?

What is the Best eCommerce Platform for My Automotive Accessories Site?

Selling auto parts and accessories requires a platform that can handle a complex database, even if you don’t adhere to ACES/PIES. Year/Make/Model lookup is just the start since some parts are universal and other parts might fit a subsection of vehicles. Platform choice touches on many big questions that you will need to consider: How important is your current branding? Do you have brick and mortar retail locations? Do you have dealer rates, regional restrictions, or installer relationships to factor in? What about legacy system integrations?

 

Auto-specific eCommerce Providers

An automotive-focused platform can sometimes be a great fit, sometimes not.

The Pros:

  • Built to handle make, model, year and cross-referenced fitment.
  • Provides a design template that accommodates part and fitment lookup.
  • If no customization is needed, and you like the design and functions, then cost of ownership can be lower than with a more full-featured platform like Magento.

The Cons:

  • Pre-packaged, custom themes don’t offer much design flexibility.
  • Coding practices can be questionable and can lead to bugs and glitches as new versions of supporting technology conflict with the themes.
  • Most of the solutions available are older technology and closed environments, with little to no option to add custom features.
  • Similarly, pre-customized themes or platforms can make it difficult to adapt the site to the needs of the business. In fact, often you’ll need to adapt your business practices and selling ability to the capabilities of the site.
  • Most options are a shared shopping cart solution, so you have all the same features and functionality as everyone else on that platform, making it hard to find a competitive advantage.

Our Take:

Auto-specific eCommerce platforms provide an industry-targeted viewpoint that is helpful when creating a small, niche online store. However, we’ve found that these platforms often silo your growth, constrain personalization and limit brand flexibility.

 

Saas Platforms Like Shopify or BigCommerce

In contrast to Magento Open Source and Commerce, Shopify and BigCommerce take care of site hosting for merchants. These platforms target merchants who lack design experience and need an easy-to-use website builder. Smaller or niche merchants can find great success on these platforms, although automotive eCommerce stores still require some level of customization or add-ons.

The Pros:

  • No design experience is needed.
  • There is a consistent cost profile, month to month.
  • Software patches are included in fees.
  • It is easier to administer.

The Cons:

  • Apps available for popular customizations like year, make, and model may require customization, which can get expensive, and development options are limited to the module developer.
  • There are ongoing annual or monthly fees – whether or not you are making changes.
  • You don’t own your own website.
  • SAAS platforms do not support large catalogs (500K+ SKUs), and Enterprise-level versions can become very expensive compared to the base-level fees.
  • Some desirable features, such as faceted navigation or additional product attributes, aren’t available out of the box.

Our Take:

It comes down to your current scale and your growth expectations. SAAS platforms can be the right answer until you outgrow them or until you decide you need some site customizations. Still, Shopify, in particular, has become more flexible (for a SAAS) and can handle a surprising amount of traffic and level of transactions.

 

Magento

Magento is the most widely-installed and one of the most respected platforms in the eCommerce community. We have been a Magento partner since 2008 and have experience building automotive eCommerce sites on Magento. We know it really well.

The Pros:

  • Magento sites are highly customizable and functionality can be added via extensions.
  • Certain features (like back-end data integration with a PIM or some sort of advanced order management or keeping track of selected vehicles) aren’t available on Shopify or are harder to configure than on Magento.
  • You own the site and can migrate to another platform (if needed) with less cost and hassle.
  • You are able to choose development and hosting partners that best suit your needs and budget.
  • You have the ability to evolve the functionality on your site as need demands and budget allows.

The Cons:

  • The ongoing cost of ownership is higher than it would be on SaaS or auto-specific platforms so merchants who plan to achieve at least $2 to $3 million in sales may want to consider other paths.
  • Concerns and costs go hand in hand with managing site security, hosting, and ownership of your website code.

Our Take:

Overall, one of the greatest things about Magento is the ability to grow as your business grows. The fact that Magento is an open-source platform allows you to start with more basic features and capabilities than SaaS or auto-specific platforms (such as product attributes and the ability to use any payment gateway you wish) as well as a great design, and then the ability to continually add new features as your site grows. The site is entirely yours and the platform is a great fit for merchants who desire growth and flexibility above all else. Cost of ownership out of the box is higher, but if you want to evolve a site on a solid platform that will grow over time and add features as budget allows, Magento is a great choice.

Want to Learn More?

If this article has piqued your interest and you’d like to learn more about alternatives for your business, please contact us to schedule a no-obligation discussion about your situation and what the best solution for your business might be.

March 2019 Orange Report: eCommerce & Digital Marketing Tips

March 2019 Orange Report: eCommerce & Digital Marketing Tips

MARCH 2019 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

Mobile Checkout: From A Pain Point to an Opportunity

If eCommerce is all about convenience, why have so many merchants ignored optimized their mobile checkout process? Read how to transform your mobile checkout from a painpoint to an opportunity.

your subscribers or determine if it’s time to move on.

How to Keep Your Magento 2 Site Simple

The easiest way to end up with a bad eCommerce website is by over-complicating it. Here is how to keep it simple on Magento 2.

How Mobile Use Has Affected SEO

Mobile use has affected SEO in a number of ways. Make sure that you know how to improve your search rankings for mobile with these steps.

Our Partner: Dotdigital Engagement Cloud

Our Partner: Dotdigital Engagement Cloud

dotdigital

Dotdigital Engagement Cloud may sound somewhat familiar to you if you’ve ever utilized the popular marketing tool, Dotmailer. As it turns out, their similarities don’t end there; Dotdigital is Dotmailer, but reimagined to better encompass all of their features and abilities. 2019 sparked the rebrand, but this company has been around since 2002 assisting customers with email marketing and data integration.

What They Do

Dotdigital Engagement Cloud

Engagement Cloud is a Software-as-a-Service (SaaS) marketing platform that enables companies to create, test and send automated email campaigns. Their “drag and drop” functionality allows you to easily construct any email, and performance data can be tracked immediately after send. Dotdigital technology can also be integrated with key business systems, such as e-commerce platforms (Magento and Shopify) and CRMs (Salesforce and Microsoft Dynamics), which provides access to insights in real time.

SME’s (Small-to-Medium Enterprises) can maximize returns with email marketing and scale quickly due to dotdigital’s ease of use and flexibility with features. And don’t worry about useless tools, dotdigital allows customer’s complete access to their directory of partners apps, which can be plugged in and changed as needed.

dotdigital

Dotdigital Engagement Cloud CPaaS

Engagement Cloud CPaaS is a secure enterprise cloud communications platform specializing in messaging. This tool allows companies to send messaging through channels like SMS, Facebook Messenger, push notifications, etc. To enable businesses to use the messaging channels without integrations, Engagement Cloud CPaaS provides a wide portfolio of powerful live chat, conversational commerce and broadcasting tools to assist marketers in better engaging their audience.

Engagement Cloud CPaaS has 156-country coverage and 2-way messaging capability; customers can easily have branded SMS conversations with their contacts, using data to personalize the experience.

Our Partnership

InteractOne has partnered with Dotdigital for over two years after being impressed by their smooth integration with Magento 2 and robust abilities as an ESP (Email Service Provider). Email marketing has been known to increase brand loyalty and is one of the best ways to boost revenue, so if you aren’t already leveraging this tool, you should look into it. We routinely recommend them for mid-market and enterprise level customers, and we look forward to continuing our friendship with them in the future.

Check out our other partners or feel free to familiarize yourself with InteractOne’s mission and abilities. If you need assistance with marketing services or Magento development, don’t hesitate to contact us.