Most eCommerce shop owners would agree that many of their business decisions are made based on improving the customer experience. From the platform the site is developed on to the features that are added on top. The customer experience reigns on both ends of the spectrum. Magento Community Edition (CE) is a great framework for most small or medium-sized businesses, but larger shops often upgrade to Magento Enterprise Edition (EE). The main reason being: improve the customer experience even more.