For most businesses the benefits of using social media like twitter, facebook or a blog are very real. These platforms and can yield positive results for not only SERPS (Search Engine Results Page) rankings but for customer engagement and satisfaction as well. The key to using social media in a beneficial way for your business is simply that: using it.
For your business to effectively use Twitter and facebook you must be actively engaging with customers who reach out to you using these platforms. Setting it and forgetting it is a big mistake many company’s make. In fact if you plan to do that you are probably better off not venturing into the social media realm at all. Forgotten facebook pages can fill with spam, steal SERPS ranking (thus visitors). While Forgotten blogs and twitter accounts will not necessarily fill with spam they can steal SERPS and prove to be a hurdle between you in your customers.
On the other side of the spectrum properly using social media platforms can greatly improve your image and customer relationships. They can actively drive traffic to your site and significantly increase the number of loyal returning visitors.
How do you use social media platforms like facebook, twitter or a blog? The short answer is once a day for at least for 15 minutes. Really, that’s all it takes! Of course, the longer you spend the better but 15 minutes is a great start. Respond to questions, post/tweet company news, share interesting industry related articles, share related online pictures and video and more. The key is to do it on a regular basis.
So remember, if your thinking of using social media to drive traffic to your site, increase your customer interaction or satisfaction be sure to be an active user. Doing otherwise will do more harm than good.
Your post really helped me to understand the using of social media in our daily life. It has great details and yet it is easy to understand.
That’s what i was looking for. I will definitely share it with others.
Thanks for sharing.
I think that especially with the latest changes in Google algorithm, social media plays a bigger role in ranking. I’m still getting my head around SEO at the moment, but I plan to get into social media asap…Alison
I have noticed lately that there is a growing number of businesses who are making their presence felt on popular social networking sites such as Facebook and Twitter. This was not always the case, since social networking sites where earlier not taken seriously and seen as just a past time for teenagers and internet junkies who had too much free time. Eventually, the sites grew in popularity and the scope of it’s reach became much larger. Factor in the appeal of these sites to a wide age range and the result is a goldmine for businesses to take advantage of.
Today there appeared another powerful tool of social marketing – Google Plus. It will be soon in one line with facebook and Twitter.
Twitter and Linkedin are the best social media marketing sites. Even facebook is also good but I would like to use it for social purpose only.
is it 15 minutes per social media or 15 minute to all social media? Socxial media is really the next big thing that is why google flex its muscle and force their way in the social media business by introducing Google+
Good post on social media, it’s playing a huge role and will be even bigger I think in this decade. I think we’ll also see more areas spring up besides FB, Twitter, and Linkedin but too early to tell.
Hi!
Good post by you sharing info about social media which plays a major role in online.Thanks for sharing an amazing info.
Social Media has always been a great form of internet marketing. This helps you to rank up also. The information you have given is totally wonderful.
I think the power of social media is really great. Facebook and twitter are also so famous for driving traffic to any site. .