Video is now an intricate part of the web. With 24 hours of video being loaded into YouTube every minute, new video friendly platforms like the iPad & Google TV emerging and search results serving up video your internet marketing strategy should include this ever-expanding medium. If its a bottle of wine, hotel room, RV, electronic gadget, or just about anything, video can show your customers what you are selling close up and personal. So how should you go about promoting video on the internet?
Quality Camcorder or Flip Video: No, you don’t have to go spend an arm and a leg, but a clear steady image goes a lot further that a shaky, blurry one.
Upload to Multiple Video Sites: The more sites you share your video with the better. YouTube, Yahoo Video & AOL Video are great to start with. Remember to always provide a link back to your website. The page it links back should have the video along with keywords that describe that video.
Use keywords In Title: The Title of the video is a huge factor with both search engines listing it as a result and users choosing to view it. Make sure you make the title catchy as well as keyword rich. Also provide engaging keyword rich descriptions of the video as well. If you are able to put a link in the description back to your site in the description, by all means do so!
Embed the Video on Your Site: This is a must. When you embed the video on your site make sure it is titled and the content on the page relates to the video.
Using video as part of your internet marketing strategy is a must in this day and age. By implementing these simple rules you can be sure that your video and thus your website and products will be found by interested consumers.
What about video captioning and /or creating a text based version of the video? The more HTML you can feed the bot the better, no?
Great ideas! A transcript of your video would be a great way to add some text/keywords to the web page that would add relevancy, give bots a better idea of what the video is about and ultimately what the web page is about.
I would like to add that you should (especially on Youtube and Vimeo) add a URL back to your website that relates to the video. Even though they are nofollow links, you would be amazed by the traffic they can generate if the video becomes popular.
Point well taken!
4 awesome tips to improve SEO, indeed! Embeding the video on the website is a great idea, I generally just upload to Youtube. Thanks for the recommendations!