Digital Marketing Trends That Are Crushing it in 2018
A great marketing strategy is fluid and able to adapt to the different industry trends in order to stay ahead of the pack. These are the top digital marketing trends of 2018 that are sure to get more traffic to your eCommerce business.
September 2018 Orange Report: eCommerce & Digital Marketing Tips
The September 2018 Orange Report talks Magento 1’s EOL, how M2 is evolving, and how to decide between hiring and outsourcing.
Magento 2.3: What to Expect and When
Magento 2.3 is anticipated to make an even bigger splash than 2.2, which focused mostly on smaller bug fixes and refinements. The update promises a mix of new core features paired with smaller optimizations and back-end efficiencies. These are the expected features we’re most excited to see from Magento 2.3.
Hiring vs. Outsourcing for Building and Maintaining an eCommerce Storefront
Should you hire permanent staff? Is it best to outsource resources? While the hiring vs. outsourcing decision may seem complicated, it’s actually quite simple when taking into consideration the project’s needs, budget, and timeline.
Our Thoughts on the Evolution of Magento 2
It’s no secret that feelings about Magento 2 range from utter delight to hair-pulling frustration. It can be downright confusing. Should you upgrade? Should you get off Magento? While the answers to those questions are always on a case to case basis, we thought we would share our perspective on the topic.
August 2018 Orange Report: eCommerce & Digital Marketing Tips
The August 2018 Orange Report lists the signs that your technology needs an upgrade, effective strategies to encourage repeat customers, mastering Google Adwords, and more.
Signs Your eCommerce Technology Needs an Upgrade
If your eCommerce technology is old, you might see warning signs like poor support for the platform, unavailability of extensions or modules, or slow page load. Less obvious are the signs that result from business growth, not from technical obsolescence. Here are 4 signs that you have outdated eCommerce technology.
3 Types of eMails That Keep Customers Coming Back Again and Again
eMails are still one of the primary methods of consumer engagement. Emails generate leads, pull in potential customers, create customer satisfaction pre and post-sale, and create a buffer for potential customer loss. Here are 3 types of eMails that will catch your customer’s attention.
5 Tips for Writing Clickable Adwords Copy for eCommerce Websites
Success with Google Adwords is not entirely dependent on Google and their algorithms. Much is riding on an advertiser’s ability to write “clickable copy” that drives qualified, motivated buyers to their sites. Here are 5 great tips for writing ad copy that make people click.
Offline Tips for Generating Online Sales
Getting and converting new leads is only half the battle. The other half is effectively marketing to current customers so that they continue making purchases with your company. Learn more about smart strategies that boost sales to repeat customers.
4 Reasons to Include Chatboxes on eCommerce Websites
Chatboxes have taken eCommerce by storm— more and more merchants are choosing to use them, and for good reason. Here’s a quick guide with 4 reasons you should include Chatboxes on your eCommerce site.
6 Smart Strategies to Boost Sales to Repeat Customers
Getting and converting new leads is only half the battle. The other half is effectively marketing to current customers so that they continue making purchases with your company. Learn more about smart strategies that boost sales to repeat customers.
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