The Importance of Average Order Value

The Importance of Average Order Value

There used to be a lot of buzz about AOV, but cart abandonment and “customer lifetime value” seem to get all the attention lately. Beware, because taking your eye off of this crucial measurement might derail your best site-building efforts.

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eCommerce SEO Basics Merchants Need to Know

eCommerce SEO Basics Merchants Need to Know

When eCommerce SEO basics are in place, merchants are prepared for when a crisis hits. Being prepared enables merchants to be proactive vs. reactive when sales or traffic drops unexpectedly. Stay ahead in the world of eCommerce with these SEO basics:

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Improve Conversion Rates With These 3 Simple Steps

Improve Conversion Rates With These 3 Simple Steps

You’ve worked hard on your eCommerce business. You’ve got an awesome Magento website, amazing business partners, and beautiful pictures of every product. However, there’s only one factor that determines if it was all worthwhile: conversions.

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Has your Magento Site Mutated Into a Frankenapp?

Has your Magento Site Mutated Into a Frankenapp?

Starting to feel like your Magento site has turned into a Frankenstein that’s difficult to control? Core hacks, patched up code, rickety extensions here, duck tape there. Discover what went wrong bring your site back to life the right way.

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