Consumers, Marketers Disagree on What Makes Effective Ads In a world where marketers have taken strongly to digital advertising, we aren’t abandoning traditional media. TV still takes the largest share of ad dollars in the US, and that percentage of the total dollars...

Guest blogging is always good for link-building... right? Currently, guest blogging is the favorite activity of webmasters for link acquisition. Due to its easy nature, lots of "spammy" activities are going on like article spinning etc. Is Google going to hammer...

Over the years we’ve run across some things that would flat out blow the average mind and make you shake your head in disbelief. Like many have said in the past, it’s the version you create that you like the least, put the least amount of time in, that actually out...

The SEO Puzzle is More Than Just the Corner Pieces The puzzle that is SEO in the current climate of the web is larger and more dynamic than most people realize. There is not one quick fix to your website that will give you sustainable long term ranking success. To be...

As the real estate on the Search Engine Results Page (SERP) continues to shrink for organic listing, currently only about 15% of organic results sit “above the fold”, having a solid strategy to get the most out of your Search Engine Marketing (SEM) grow more and more important. We all keep hearing about “Pandas” and “Penguins” (OH MY!) and how they effect the search results, and it seems like every time Google updates one, that update goes into battle against the other (Panda vs. Penguin).

What Kind of Social Media Zombie Are You? In honor of Halloween we found this great infographic, put together by Confused.com. They look at several of the most familiar breeds of social media zombie. Everything from the “check-in zombie,” who can’t go to anywhere...

How Google Makes Ads Better A new infographic from Google, out as part of Cybersecurity Awareness Month, covers the process of how the search giant keeps your ads safe. The infographic explains that 134 million ads from 824,000 advertisers were stopped last year,...

Small Businesses are Making the Most of Mobile Marketing Did you know 69% of small businesses consider mobile marketing to be crucial to their growth in the next five years? The problem is, a majority of them have yet to significantly employ mobile marketing tactics,...

Custom reporting is one of my all time favorite tools with in the analytics package and I use it for all kinds of different reports. Since I’m more of an AdWords junkie and I’m a huge believer in ROI and then being able to point to what is and what isn’t working I use...