Google’s new Tag Manager
As an agency that does Magento development and online marketing for a variety of sites, Google’s new Tag Manager is going to be quite the blessing. We understand the problems getting IT time and resources to get things like tag installs completed. Sometimes it can...
Don’t Make These Adwords Mistakes
Adwords Blunders: Don't Make These Mistakes Everyone wants to lower their cost-per-click while raising click-through rate. By implementing these fixes to the 10 most common AdWords mistakes, you will position your campaigns to have a positive impact on your ROI. Here...
Do You Use Negative Keywords in Your PPC Campaign? You Should Be
Are you utilizing negative keywords in your Pay Per Click campaigns? If not, you should be. Negative keywords effectively tell Google to exclude your ad group/ad campaign from users searching for that particular word or phrase. Why would you want to utilize negative...
PPC Account Getting Lazy?
Four Tips to Whip Your PPC into Shape: Google Adwords has been in our lives for more than 10 years; I’m sure some of you have pay-per-click accounts that have grown and grown and grown… you get it. You have an Adwords account full of paused campaigns, ineffective...
Magento Imagine 2012 – Top Takeaways
I think everyone who attended would agree that Magento Imagine 2012 was a fantastic event. While I did my best to cram my brain with every insightful and useful bit of information, the following items for me were the highlights. "People, Product, Profit ... In that...
Simple Steps to Build eCommerce Security
With the constant updates to firewalls and security software, online merchants can grow to feel that their IT coordinators are keeping them safe. Unfortunately, several common vulnerable areas are directly in the Magento administrator’s control. We are used to...
Competitive Analysis Presents Unique Challenges
Who is your competition? This might seem like a basic question, but it is easy to miss a competitor in any given situation. After all, every business has several sets of competitors; if you have multiple product lines, each line has its own group vying for dollars....
Convert Browsers to Buyers
Who goes there? In any retail environment, a slice of your traffic will be nothing more than browsers. They have no money, no way to pay or intent to purchase. They’re just looking. The problem is, most online retailers overestimate the size of this slice. Not...
Marketing your site – an afterthought?
When is the best time to start thinking about marketing your new eCommerce website? Obviously, you can’t post a blog or send a link to the new site if it hasn’t been built yet, but don’t wait - each aspect of your site build-out has marketing implications whether or...
Slow Magento site got you down? We feel you.
Is your Magento site slow? Let InteractOne’s experts review the performance of your Magento eCommerce site and help restore speed to your site.
Abandoned Magento Site Design: True Stories
Abandoned Magento Site Design - True Stories In September 2011 a client from Chicago made an initial contact to InteractOne (more of a plea for help) because their Magento site would not interface with their internal networks and would not process payments correctly....
Mixed Results from January Retail Sales Figures
Overall retail sales rose 0.4% last month, which only represents half of the increase that most analysts anticipated. An interesting item to note was a chart that gave side-by-side results of January consumer spending for “General-Merchandise Stores.” Overall sales...
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