Five Email Marketing Tips
Use these Email Marketing tips to remind existing customers about your business and get past those spam filters and into customers' inboxes. Email Marketing is a great way to remind existing customers about your business, drive traffic to your site, and to keep...
eCommerce Marketing Checklist
eCommerce is much more than just getting people to your site. While traffic is unarguably an important aspect to internet marketing, getting viewers to purchase from your store is equally important. Here is a list of 10 basic features* your store should encompass to...
Keyword Optimization: Keywords, Content & Your Website
Keyword Optimization: Know what you're doing Despite the major search engine's (i.e. Google, Bing & Yahoo) continued evolution of more and more complex algorithms, content still remains as a major player for Search Engine Optimization (SEO). What does this mean...
Magento Shopping Cart Development from InteractOne
Imagine for moment that you’ve decided to open a brick and mortar retail shop. Consider the steps that you would take in order to launch the store and drive new sales. Initiating a Magento shopping cart is in many ways the same. You must develop: A target market...
Content Management Strategy
Where are your corporate document assets (standard operating procedures, research findings, efficiency reports ....)? Odds are they're hiding in word documents or PDFs buried in folders nested 10 categories deep on a internal network server that can only be accessed...
Static Blocks in Magento
Magento Static blocks are a feature that makes adding content to your Magento site easy and convenient. Static blocks allow for your Magento site to be updated via the admin panel making it faster than having to "hard-code" every time you need to make a change to your...
Good Content = Great SEO
One of the most overlooked aspects of a solid internet marketing plan is content. There are many on-site Search Engine Optimization (SEO) strategies; however, if your website is missing unique, high quality, user friendly content all your work might be in vain. Good...
Choosing an eCommerce Shopping Cart
Looking for an eCommerce shopping cart that will meet the needs of your business and stay within your budget can seem overwhelming at first. Shopping around to find the right solution can be a daunting task. Wading through the seemingly endless varieties of shopping...
Magento Plug-ins and Extensions
Magento plug-ins are one of the many reasons to consider a Magento shopping cart for your business' eCommerce platform. These plug-ins or extensions provide a level of usability and functionality not matched by other shopping cart systems. There are plug-ins to make...
Reach Out and Get Those Links!
Inbound links from credible websites carry considerable weight in Google's search algorithm and are a critical element for Search Engine Optimization (SEO). For businesses entering the Internet; especially small to medium-sized businesses, getting quality links can...
How to Protect Your Online Reputation
When potential customers search for your business online what are the results? The best case scenario would be a link to your website at the top of the first results page with links to positive reviews and content you control on the rest of the page. Worst case...
How to Speed Up Magento
Website loading speed is a major factor when it comes to search engine rankings, retaining viewer interest and turning viewers into customers. Although Magento is a fast loading Ecommerce website out of the box but there are many ways to tweak it for more speed....
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